광고론 리바이스 IMC전략

광고론 리바이스 IMC전략 [광고론] 리바이스 IMC전략.pptx 목차 01Current IMC Problems 02Approach to problem solving 03Specific ways to improve 04The Expected effects 본문 Communication with many side Change their brand image from old to new Make Levi’s competitive advantage Develop new product and advertisingaccording to ages 10s ~ 20s late 20s ~ 30s 40s~ 50s They approach to differently according ages 10s~20s : Using popular celebrity Late 20s ~ 30s : develop product which have both casual image and neat 40s~50s : Emphasize jean’s young and active image Also developthe middle aged size and designs Revival in Jean casual field Now, they fall behind in sales of awareness So they want to revival in jean area as change their target and strategy Specific Ways To Improve :PROMOTIONS / ADVERTISING / SNS Levis will maintain a pricing policy and will avoid discount promotions. To keep brand loyalty. They need to promotion which can attract the attention of consumers except discount promotion. Target : Women 10 to 30 interested in the diet Levi’s healthy beauty contest They always want a slim & beauty body. : Focusing on the fit and healthy body My beautiful body and Levi’s Jeans that fits my body! 본문내용 ANS Tradition Fashion leader Celebrity HOT TREND CONTENTS 01 02 03 04 Current IMC Problems Approach to problem solving Specific ways to improve The Expected effects Current IMC Problems 01 problems Current IMC Problems PART 1. Lack of communication with customer and SNS advertising No effort for improving brand image There is no proper advertisement for new products, just limited one product Je