목차 1.E-COMMERCE? 2.Successful case of e-commerce ‘Dell’ -Crisis -SOLUTIONS -RESULT
본문 1.E-COMMERCE? Without the constraints of time and space For companies, dramatically reduce the cost of trading Consumers can shop conveniently without having to move
DELL - History
Founded in 1984 by Michael Dell. Introduced the first laptop computer In 2001, Ranked the No. 1 worldwide market share. By customers in the United States selected as the best suppliers of computer systems Now, Leading systems provider in the United States
1. build to order model
* effect * -product specifications consumer’s wanted can be purchased at a satisfactory price. - inventory management costs can be reduced.
2. Direct model * effect * - Can reduce distribution costs. - Gaining price competitiveness. - Can JIT - Reduce the amount of unnecessary inventory - inventory management costs can be reduced.
price competitiveness has only strengths?
Then, Dell has received an order Through the fax and snail mail. *snail mail - e-mail and in contrast to the conventional postal system
본문내용 tions -Result
E-COMMERCE?
E-commerce
Without the constraints of time and space For companies, dramatically reduce the cost of trading Consumers can shop conveniently without having to move E-commerce
Crisis Successful case of e-commerce ‘Dell’
DELL
Founded in 1984 by Michael Dell. Introduced the first laptop computer In 2001, Ranked the No. 1 worldwide market share. By customers in the Uni
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